Sunita Shekhawat is a signature jewellery designer from Jaipur, India. Her expertise is 'Meenakari', a Persian art of enamelling jewellery by fusing brilliant colours.

Brand positioning + Identity system + Bridal campaign + Store experience

The aim is to position the brand and designer as the benchmark of modern 'Meenakari' on an international platform.

Mughal gardens, the inspiration for many great works of art, is a reference. Key elements of these gardens such vines, leaves, flowers and buds are depicted and woven together in intricate patterns. The logomark insignia represents the world of Sunita Shekhawat. Gold and deep purple compliment the richness of the visual identity system.

The tagline, ‘Crafted for eternity’, emphasizes that Sunita Shekhawat’s products are meant to cherish forever. Serif typeface infuses classic and modern look.

Each item in Sunita Shekhawat’s jewellery ensemble is exceptionally detailed, intricate and iconic. Most designs are limited edition with only a few pieces created for a season. Her products are created for a discerning audience looking for timeless jewellery.

'The making of' shoot and edgy contemporary bridal campaigns for Vogue, Harpers Bazaar, Elle, Femina and other fashion magazines, perpetuate the themes of discerning, modern, bold and classy. Sanskrit naming for collections such as Neelpushpa and Kalika further highlight the concept of the modern Meenakar.

Credits

Photography: Bikram Bose, Vidura Jang Bahadur | *All creatives are developed while working at Illum Design Pvt Ltd.