The Jimmy Carter Museum is a mark of pride, honor and dignity where President James Earl Carter’s legacy is represented through curated memorabilia and choice artifacts.

Rebranding Strategy + Visual Identity + Wayfinding Signage

The re-brand strategy is based on Jimmy Carter’s charitable contributions to the society celebrating his legacy with the young generations. Unify the brand’s strengths, address the weaknesses and build a strong narrative with relevant content and design language.

Create a perfect balance of approachable and formal.

Visitor Profile

Project Goal

Revive and re-establish the heritage and pride of Jimmy Carter museum, for younger audience and generations to come.

Secondary Identity: The star encapsulated between the initials represents Jimmy Carter's stellar service to the society and country as a naval officer, politician, governor and president. 

Usage: Can be used as a watermark.

Combination of three stars represents Jimmy Carter’s career in the US navy; symbol of pride, freedom and honor.

Two lines are from the seal of Lieutenant (Rank structure of United States Navy). Represents stability and perseverance.

Social media posts layouts

Premium gifting box with an invite for special events and private exhibitions.

Museum Signage applications

Each icon is derives its height from the cap-height of the letters, Jimmy Carter from the main identity. The placement of these icons and the logotype is independent of each other.

The icons are constructed keeping in mind the strokes of the logotype and in accordance to it’s cap-height. The height of the icons is either x or 2x.

Digital Map prototype on InVision

Research and Design project at Savannah College of Art & Design in MA Graphic Design and Visual Experience program.

Award: 2020 Creative Communication Award (C2A) Winner in Brand Identity